![]() ![]() After all, the game is still attracting swathes of new players, and 60 percent of users are sticking around beyond thirty days. Given the game's retention rates, this is no surprise, really. In fact, that growth continues to this day.Īnalytics graph showing Subway Surfers' performance on the US App Store's top grossing games chart. Meanwhile, if we cast our gaze over to the US App Store's top grossing games chart, we can see that Subway Surfers has enjoyed steady growth since launch. ![]() Throughout the course of 2013, Subway Surfers hasn't left the top 15 free games chart. "I think we've updated our way to the top," explained Kiloo's creative director Simon Møller in an interview with. The studio delivers gameplay tweaks and new content via monthly updates and its biggest drop in downloads corresponds to a late submission.Īs such, the studio has consistently pushed out regular updates since then. The red line denotes top free games chart performance, while the blue shows top free apps chart performance.īut Kiloo believes that Subway Surfers' position in the download charts only dipped so low because of a missed update. In terms of downloads, Subway Surfers entered the top ten free games chart at launch, sliding slowly downwards to a low point at #40 in September 2012.Īnalytics graph (courtesy of App Annie ) showing Subway Surfers' performance on the US App Store's download charts. And, right now, the game attracts roughly 25 million daily active users.īut how does that engagement translate into revenue? For a better idea, we examined the App Store and Google Play top grossing charts.Īt the time of writing, Subway Surfers' is ranked at #23 on the US App Store's top grossing games charts, and at #11 in the top free games chart, a disparity that's largely down to the likes of Kingdoms of Camelot titles that don't perform strongly in the download charts but monetise extremely strongly. Subway Surfers retains 91 percent of players after day one, 81 percent after a week and a tremendous 60 percent after thirty days. That's an impressive tally, to be sure, but the game's engagement and retention rates are even more remarkable. Since its launch in May 2012, Kiloo's Subway Surfers has accumulated more than 130 million downloads. ![]()
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